2026-27 European Football Season: Your Ultimate Guide to EPL, La Liga, and Champions League Streaming Rights

2026-27 European Football Season: Your Ultimate Guide to EPL, La Liga, and Champions League Streaming Rights

The 2026-27 European football season has kicked off. La Liga opened first on August 16, followed by the Premier League (EPL) on August 21. The Champions League group stage begins on September 8. The challenge for fans in Korea is that broadcasting platforms are fragmented by competition. EPL and La Liga are on Coupang Play, while the Champions League is on SPOTV NOW, meaning the services you need to subscribe to and their costs vary depending on what you want to watch. This page provides a comprehensive overview of platforms, pricing, subscription procedures, and season schedules.

At a Glance

• EPL, La Liga, Bundesliga, Ligue 1 → Coupang Play. It's the only platform in Korea broadcasting all four major European leagues. You'll need to subscribe to a separate Sports Pass in addition to a Wow membership.
• Champions League, Europa League, Conference League, Serie A → SPOTV NOW. SPOTV holds the broadcasting rights for the Champions League until the 2026-27 season.
• Coupang Play exclusively broadcasts all EPL matches starting from the 2025-26 season. They are not available on other platforms.
• SPOTV NOW is selling a season pass for the 2026-27 season, the 'Champions Pass' (99,000 won). Purchases are only available until October 31, 2026.
• To watch all of EPL, La Liga, and the Champions League, you must subscribe to both Coupang Play and SPOTV NOW.

Where to Watch: Platforms by Competition

Ligue 1 is split between two platforms. Coupang Play broadcasts the league, while SPOTV NOW primarily live-streams Paris Saint-Germain matches and also covers the Coupe de France. European national team matches (Nations League, Euro 2028 Qualifiers) are also available on SPOTV NOW.

Key Dates for the 2026-27 Season

• La Liga: Kicked off on August 16, 2026, and will run until May 30, 2027. Match dates and times are usually confirmed 2-3 weeks in advance, so it's best to check schedules for your favorite teams closer to the time.
• Premier League: Begins on August 21, 2026.
• Champions League: The group stage is scheduled to begin on September 8, 2026, culminating in the final on June 5, 2027.

Coupang Play: Your Home for EPL and La Liga

Coupang Play has been exclusively live-streaming all EPL matches since the 2025-26 season. The contract is reportedly for six years (until the 2030-31 season), with broadcasting rights totaling 420 billion won (approximately 70 billion won annually). SPOTV, which previously broadcasted the EPL, relinquished its rights after the 2024-25 season.

It's not just the EPL. Coupang Play boasts a broad league lineup including all La Liga matches (with both Korean and English commentary), Bundesliga 1 & 2, Ligue 1, EFL Championship, League One, and Eredivisie. It also broadcasts cup competitions such as the FA Cup, Carabao Cup, Community Shield, Copa del Rey, Supercopa, DFB-Pokal, and DFL-Supercup. All K League 1 & 2 matches are also available on Coupang Play, a partnership that was extended for five years until 2030 in February 2026.

Viewing requires a two-step process. After subscribing to a Coupang Wow membership (7,890 won per month, as of 2025), you must then subscribe to an additional Sports Pass. The Sports Pass costs 9,900 won per month for Wow members, and 16,600 won per month for non-members (as of June 2025). For a Wow member, the combined cost is 17,790 won per month.

In terms of features, it supports 4K sports live streams (as of August 2026) and offers multi-view, picture-in-picture (PIP), and chat functions, making it advantageous for switching between multiple concurrent matches.

SPOTV NOW: Your Gateway to the Champions League

SPOTV holds the domestic broadcasting rights for the UEFA Champions League, Europa League, and Conference League from the 2024-25 season until the 2026-27 season. SPOTV NOW offers live streams and replays of all Champions League matches, and broadcasts key matches from the Europa League and Conference League.

You have two main options:

• Champions Pass (Season Ticket): 99,000 won (including VAT). Available for purchase from August 10 to October 31, 2026, and valid until June 30, 2027. It allows ad-free viewing on PC, mobile, and smart TVs, and supports multi-view.
• Monthly Pass: Basic is 9,900 won per month (720p, with ads, PC/mobile only), Premium is 19,900 won per month (1080p, ad-free, smart TV support). These prices are based on web payments as of August 2026.

The Champions League season is long, running from its September kick-off until the final in June of the following year. If you plan to watch consistently from the league phase through to the final, the Champions Pass is more economical than maintaining a Premium Monthly Pass throughout the entire season. Conversely, if you only plan to watch from the knockout stages or for specific periods, a Monthly Pass might be better. However, keep in mind that the Champions Pass cannot be purchased after October 31.

Beyond the Champions League, SPOTV NOW also broadcasts Serie A, Coppa Italia, UEFA Nations League, Euro 2028 Qualifiers, and MLS matches featuring Son Heung-min's LAFC (exclusive TV rights until the 2026 season).

Pricing and Subscription Combinations

Here's how the costs break down depending on what you want to watch:

Coupang Play prices are based on confirmation in 2025, while SPOTV NOW prices are as of August 2026. SPOTV NOW prices are based on web payments and may differ for in-app purchases.

Step-by-Step Subscription Guide

Watching EPL and La Liga on Coupang Play

1. Sign up for a Wow membership with your Coupang account. The Sports Pass price for Wow members (9,900 won/month) is lower than for non-members (16,600 won/month), so it's beneficial to subscribe to Wow first.
2. Install the Coupang Play app and log in with the same Coupang account.
3. Subscribe to the Sports Pass.
4. Select a match from the Sports tab. On weekends with overlapping matches, you can use the multi-view or PIP features.

Watching the Champions League on SPOTV NOW

1. Create a SPOTV NOW account.
2. Decide whether you want to watch the entire season or just parts of it, then choose between the Champions Pass or a Monthly Pass. The Champions Pass is only available for purchase until October 31, 2026.
3. If you plan to watch on a large TV screen, exclude the Basic pass. Basic only supports PC and mobile.
4. Complete your payment and device login before the group stage begins on September 8.

Pre-Viewing Checklist

• Coupang Wow membership status — a prerequisite for applying the discounted Sports Pass price.
• Coupang Play Sports Pass subscription status — you cannot watch EPL or La Liga with just a Wow membership.
• If planning to watch the Champions League, decide on your SPOTV NOW account and pass type.
• For Smart TV viewing: SPOTV NOW requires a Premium or Champions Pass.
• Check the Champions Pass purchase deadline (October 31, 2026).
• SPOTV NOW prices are based on web payments, so confirm your payment method.
• La Liga match times tend to be confirmed 2-3 weeks in advance — don't finalize your favorite team's schedule too early.

Frequently Asked Questions

Can I watch the EPL with just a Wow membership?

No, you cannot. Live football broadcasts like the EPL and La Liga require a separate Sports Pass subscription. For Wow members, this adds an extra 9,900 won per month (as of 2025), bringing the total combined with the Wow membership to 17,790 won per month.

Can I watch the Champions League on Coupang Play?

No. SPOTV holds the domestic broadcasting rights for the Champions League, Europa League, and Conference League until the 2026-27 season, so they can only be watched on SPOTV NOW. Coupang Play focuses on leagues (EPL, La Liga, Bundesliga, Ligue 1) and various domestic cup competitions.

Which should I choose: the Champions Pass or the Premium Monthly Pass?

Your viewing duration is the key factor. If you plan to watch continuously from the September league phase to the June final, the season-long Champions Pass (99,000 won) is a better value than maintaining the 19,900 won/month Premium pass for several months. If you only plan to watch specific rounds, a Monthly Pass is more advantageous. Remember, the Champions Pass can only be purchased until October 31, so after that date, only monthly passes will be available.

Where can I watch the Bundesliga and Ligue 1?

Both can be watched with a Coupang Play Sports Pass. For Ligue 1, SPOTV NOW also live-streams primarily Paris Saint-Germain matches, so if you already subscribe to SPOTV NOW for the Champions League, you can also watch PSG matches there.

What happens from the 2027-28 season onwards?

For the EPL, Coupang Play's six-year contract (until the 2030-31 season) means there will be no changes for the foreseeable future. However, for UEFA competitions, including the Champions League, the current broadcasting rights conclude with the 2026-27 season. Bidding for the 2027-2031 cycle in the Korean market took place from June 19 to 29, 2026, and the platform for the next Champions League season will be determined based on those results.

Background: The Reshaping of Korea's Sports Broadcasting Landscape

In recent years, the center of gravity for international football broadcasting in Korea has shifted significantly. Instead of SPOTV, which broadcasted the EPL until the 2024-25 season, Coupang Play secured the EPL rights starting from the 2025-26 season with a six-year deal worth a total of 420 billion won (70 billion won annually). With the addition of La Liga, Bundesliga, and Ligue 1, it has become the only platform in Korea to broadcast all four major European leagues. It also secured new media broadcasting rights for all AFC-governed matches for four years starting in 2025. Its partnership with the K League was also extended until 2030. As of April 2025, Coupang Play was the second most-used OTT app in Korea (with 7.38 million monthly users).

SPOTV, having ceded the EPL, is now centering its strategy around UEFA club competitions (until the 2026-27 season), Serie A, and national team matches. While TVING held exclusive Bundesliga broadcasting rights for three years starting in 2021, it now appears to be focusing on domestic sports, such as exclusive online KBO broadcasting (a three-year contract). European football broadcasting is currently dominated by Coupang Play and SPOTV NOW.

This competition presents a double-edged sword for viewers. While platforms are investing more in broadcasting rights to attract subscribers, leading to improved supplementary features like multi-view, commentary options, and documentaries, the exclusive structure means viewers can't simply switch services for different leagues. Furthermore, watching multiple competitions often requires overlapping subscriptions, increasing costs. There are also predictions that the massive broadcasting rights fees could lead to subscription price increases. With Netflix, following its NFL and WWE deals, securing broadcasting rights for some MLB games from 2026 to 2028 and showing signs of entering the Korean market with the introduction of Korean commentary (as of January 2026), the landscape of sports broadcasting rights is still subject to change. The immediate turning point is the direction of the UEFA 2027-2031 broadcasting rights, for which bidding concluded in June 2026.